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Rodeo to take centrestage at Lakme Fa... Rodeo to take centrestage at Lakme Fashion Week
Saeed Akhtar
16/09/2009 11:47:00  
 
A collection inspired by a two-wheeler will be showcased at India’s premier fashion event
 

Fashion designer Kunal Rawal has gained widespread acclaim amongst the fashionistas with an enviable clientele boasting of celebrities like Anil Kapoor, Salman Khan, Abhishek Bachchan, Ranbir Kapoor and Neil Nitin Mukesh. Now he takes his creativity a step further with a special collection inspired by the Mahindra Rodeo, for the special Menswear Day of the Lakme Fashion Week, to be held on September 20. Kunal’s signature cues like confidence, youthfulness and ‘wearablity’ will be visibly infused in the collection that is to draw texture and design cues from the very recently launched 125cc Rodeo scooter.

“Lakme Fashion Week serves as the perfect platform for us to showcase the brand attributes of the Mahindra Rodeo; namely, power, style and sheer machismo. . . We are also proud to be the first two wheeler brand in India to partner with Lakme Fashion Week. . . .” stated Mr. Devendra Shinde, Senior VP, Marketing Mahindra Two Wheelers, speaking on the occasion.

“Indian men are always associated with a certain machismo that is accentuated with them astride a powerful vehicle. It is this persona of the Indian male that I have attempted to bring alive in my collection.” said Kunal Rawal, adding that it was an absolute delight designing India’s first menswear collection to be inspired by a two-wheeler.

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